On October 21, 2020, Vividata (vividata.ca), Canada’s leading media and consumer research firm?released their latest survey results. The Fall 2020 Study provided new data on a broad range of topics such as media habits, publications, and flyer readership.
With regard to their survey results on publications, it was found that for daily newspapers, 70% of Canadians read or accessed news content in an average week. Adding to this, 3 in 5 respondents read a community newspaper in an average month, with higher readership in communities with a population below 100,000.
Vividata also looked at flyer usage among community newspaper readers, revealing that 77% of Canadians use flyers / inserts to plan their grocery purchases. Flyers are also used to plan purchases with regard to entertainment / restaurants (56%), health care or personal care items (53%) and clothing and accessories (51%). This is likely?because flyers increase top of mind awareness?of products and brands.
To read more about Vividata’s Fall 2020 Study,?click here.